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Book Marketing: Use Lists to Organize Your Social Media and Other Contacts

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Today using the Internet to market your books requires the organization of the large amount of detail. Authors must take the time to develop lists of readers, friends and associates to market effectively. By no means is it a simple process. Social media is a fast moving environment and not a strong marketing tool. You need the recipient of your message to take more action. You know like following a link or hashtag, retweeting to their followers or making a comment. The recipient almost has to be in the right place at the right time to see your message. You post a message and seconds later the message is gone and social media is on to the next message. Email is a better method to communicate your message direct to your audience. To manage this you must build a reader/email list. It is very important to capture user’s information in lists to make it easier to revisit them again. Here are some ideas presented by several HBS Spotlight Authors in interviews. Their Solu
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Authors: LINK Your Social Media to Your Blog and Newsletter

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Authors , Listen to the Chatter about connecting your social media accounts to your blog and newsletter. Object: Place a link to your blog or newsletter in your social media entries and make the post interesting or inviting enough the reader will follow the link. Pretty Simple, Right? There is a little more to it than that. The interesting or compelling part is the trick. To give you some idea, here is a sample of a recent tweet I made to my twitter account, pointing to my blog: HBS Author’s Spotlight. HBS Author’s Spotlight showcases Dianne Harman @DianneDHarman new book: Murdered at the Gallery. Dianne is an Award-Winning Bestselling Mystery, Suspense and Romance author. #mystery -  http://bit.ly/2DocJEq #RT  Tweet Notes:   Author name and tweeter handle included Book Title Author Byline (280 characters allows extra information on the author) Hashtag to author genre Link to my blog post for her novel which includes book cover, blurb, b
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Authors: Use Interesting Content to Build Relationships on Social Media

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Authors , Listen to the Chatter about Using Interesting Content to Increase Your Following and Build Relationships. Interesting content is very important in increasing your following on Social Media and forming relationships. Here is what some of our Spotlight Authors have to say about networking. 1.      Use Interesting Content Ellie Campbell @ecampbellbooks     22300 twitter followers - Spotlight Interview Ellie Campbell (Pam Burks and Lorraine Campbell, sisters) collaborate to write Contemporary Women's Fiction . We’ve made good friends through Twitter and our following has definitely increased since we started retweeting favorite photos and interesting or useful articles from other writers and bloggers – we like to keep it fun as well as informative. At the start our Ellie Campbell Facebook page was mainly about us, our books, offers, promotions, giveaways, but these days we also share funny stories, animal videos, anything that makes us laugh or that
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